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It’s Pure Entertainment

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Last reviewed: August 9, 2026 | Toronto | Wedding DJ |

Business status: Active.

Last reviewed: August 9, 2026. Business status: Active.

Last reviewed: August 9, 2026. It’s Pure Entertainment, operating online as PURE Entertainment & Audio/Visual, is a Toronto wedding DJ and event-entertainment provider. Its current official website confirms wedding-focused DJ, MC and production services, alongside a broader roster of interactive and live-entertainment options.

For couples planning a reception, the strongest documented fit is a celebration that needs music and hosting support but may also require lighting, screens, live performers or guest-participation elements. The company says it customizes wedding packages, so the useful starting point is a detailed conversation about the event flow, music preferences, venue and desired level of interaction.

Services and specialization

PURE’s dedicated wedding page documents professional wedding DJs, wedding hosts or MCs, VJs, interactive dancers, live wedding musicians and DJ-plus-live combinations. The company describes its DJs as working from a licensed music collection and states that couples can discuss favourites and must-have music as part of the planning process.

The official site also describes a consultation, agenda design and music-and-activity customization. It says that a comprehensive video meeting takes place about two months before the event to help design the event from start to finish. This makes the service relevant to couples who want to coordinate introductions, music moments and reception activities rather than simply arrange background music.

Optional production-oriented services documented for weddings include LED uplighting, intelligent moving lights, cold-spark fountains, projectors, LED walls and other video-screen solutions. PURE also presents DJ-booth upgrades and an optional music-request station, where guests can submit requests to the DJ or VJ in real time; the site notes that the performer decides whether a request suits the event and any client do-not-play list.

Service area and who it may suit

PURE identifies itself as based in Toronto, Ontario. Its official site lists service across Ontario, including Toronto, Mississauga, Markham, Vaughan, Richmond Hill, Oakville, Burlington, Pickering, Ajax, Whitby, Oshawa and Milton, plus several other Ontario communities. It also states that events outside the GTA incur a travel fee.

The wedding page also says the company entertains across Canada and is designed to accommodate settings ranging from intimate gatherings to higher-energy parties, including banquet halls, restaurants and backyards. Couples outside the GTA should confirm whether their location can be served on the date, who will travel and what additional costs apply.

Confirmed strengths and practical limitations

A documented strength is the breadth of wedding services that can be discussed through one provider: DJs, MCs, live musicians, VJs, dancers, interactive activities and audio-visual production are all described on the official site. The music-request-station option and the stated planning meeting are also concrete features for couples seeking guest input and event-flow planning.

The principal practical limitation is that the website describes customized packages rather than a fixed wedding package menu. Individual performers, equipment, production requirements and travel may vary by event. Couples should therefore request a written scope of work rather than assume that a feature shown on the site is automatically included.

Officially documented planning elements include consultation, agenda design and music customization.
The site documents do-not-play-list handling for music requests.
Travel outside the GTA is identified by the company as carrying a travel fee.

Pricing

Current pricing is not explicitly published.

The official website says its wedding packages are customized to the couple’s vision and budget, but it does not publish a current starting rate, standard package price, deposit, overtime fee, tax treatment or cancellation terms. Ask for a written quote that separates DJ or MC coverage from live performers, lighting, screens, special effects, travel and any other upgrades.

Current prices are not published on the official pages reviewed.

Contact and booking

The verified official website is itspureentertainment.com, which includes contact and booking pathways. The official testimonials page displays the phone number 416-728-5505. No clean postal address was found on an official page, so none is listed here.

The company says it can reserve events up to 36 months ahead. That is not a statement of availability for any particular date; couples should use the official contact route to check the wedding date, venue and service configuration. A video consultation is part of the wedding planning process described on the site.

Wedding planning considerations

A detailed entertainment brief will help turn a customized proposal into a comparable quote. Share the ceremony and reception timeline, venue rules, guest count, cultural or music preferences, key songs and the desired role for the MC. If considering production, provide floor plans and any venue restrictions on rigging, power, haze, indoor cold sparks, screen placement or sound levels.

For the music-request option, decide in advance whether guests may make requests and how strictly the DJ should follow a do-not-play list. The official page says requests are sent in real time but may not be played when they are unsuitable for the party, unpopular enough to affect the floor or on the couple’s do-not-play list.

What couples should confirm

Before booking, confirm the exact team assigned to the wedding and the written inclusions for the quoted price. Because PURE offers several entertainment and production formats, the final agreement should make clear what is being supplied and when.

Also confirm venue coordination responsibilities. The company says its team can work alongside, or in place of, a wedding planner in coordinating with other wedding suppliers, but each couple should establish the specific responsibilities for their event.

The named DJ, MC, technicians and any live or interactive performers assigned to the date.
Coverage start and end times, setup and teardown windows, and overtime terms.
Included sound, microphones, DJ booth, lighting, screens and special-effects equipment.
The event agenda, music priorities, do-not-play list and guest-request approach.
Travel, taxes, deposit, payment schedule, cancellation terms and liability-insurance requirements.
Venue approval requirements for lighting, cold sparks, video and other production equipment.

Continue planning

Frequently asked questions

Does It’s Pure Entertainment provide wedding MC services?

Yes. Its official wedding page lists professional wedding hosts (MCs) alongside wedding DJs and describes planning support for the event agenda.

Can guests request songs at a PURE wedding?

PURE offers an optional music-request station. Requests are sent to the DJ or VJ in real time, but the official site says the performer may decline requests that do not suit the event or are on the couple’s do-not-play list.

Does It’s Pure Entertainment offer more than DJ services for weddings?

Yes. The official wedding page documents live musicians, VJs, interactive dancers, DJ-plus-live options, lighting, video-screen solutions and audio-visual production, among other options.

What does It’s Pure Entertainment charge for a wedding?

Current pricing is not explicitly published. The company describes customized wedding packages, so request a written quote for the particular performers, coverage time, production and venue location required.

Does PURE serve weddings outside Toronto?

The official site lists service in many Ontario communities and says it entertains across Canada. It also states that events outside the GTA incur a travel fee; confirm availability and travel costs for the specific venue.