Pure Event Design

Last reviewed: August 27, 2026. Availability unconfirmed. Review pending.

Couples searching for a wedding florist in Innisfil Ontario may encounter Melrose Flower Lab, a studio whose official website documents floral design for weddings and events. Its wedding page outlines an online consultation, a detailed estimate and a visual design proposal developed after the couple confirms the estimate.

This Canada Wedding Guide record is listed as Pure Event Design, but the supplied official evidence does not expressly connect that name to Melrose Flower Lab. The legacy website associated with the record led to the current Melrose Flower Lab site, and that site documents a transition from Nineteen Melrose Flower Studio to Melrose Flower Lab in 2024. It does not mention Pure Event Design. For that reason, the profile remains review pending rather than treating the two names as a verified match. Last reviewed: August 27, 2026.

Services and specialization

Melrose Flower Lab describes its work as floral design for weddings, events and special occasions. For weddings, the documented process is based on understanding the couple's vision and developing contemporary design concepts during an initial online consultation.

After that consultation, the business says it supplies a comprehensive estimate showing the proposed budget allocation for flowers and décor items. Once the estimate is confirmed, it prepares a visual proposal or mood board incorporating the selected colour palette, flower choices, vase styles and other ideas discussed with the couple. The site also says it can provide guidance as floral elements are coordinated with related choices such as charger plates and table rentals.

The evidence supports custom wedding floral design and design consultation. It does not establish that the company itself rents tables, charger plates or other décor, so couples should distinguish design guidance from products or rentals supplied directly.

• Wedding floral design
• In-depth online consultation
• Estimate covering proposed flowers and décor items
• Mood board with colours, flower selections and vase styles
• Guidance on coordinating floral and table-design elements

Service area and who it may suit

The official site lists the studio at 2223 Willard Ave in Innisfil, Ontario. It does not publish a defined delivery, installation or travel area on the supplied pages. Couples planning in Innisfil or elsewhere in Ontario should therefore confirm whether their venue falls within the studio's service range and whether travel charges apply.

The documented process may suit couples who want to begin online and collaborate on a tailored floral concept rather than select a publicly priced package. The use of an estimate and subsequent mood board also suggests a staged planning process. No minimum order, maximum event size or lead-time requirement is published in the supplied evidence.

• Officially listed studio location: Innisfil
• No verified delivery radius is published
• No event-capacity limit is stated
• No booking lead time is stated

Confirmed strengths and practical limitations

A documented feature of the service is its structured progression from consultation to estimate and, after confirmation, a visual proposal. The mood board can incorporate several design decisions in one place, including palette, flowers and vase styles. The official site also provides a dedicated wedding page and a wedding catalogue link.

The principal limitation for this CWG listing is identity. Melrose Flower Lab's official history says Flowers & Sense became Nineteen Melrose Flower Studio and that Tanya Sitalo became owner of the rebranded Melrose Flower Lab in summer 2024. None of the supplied official pages identifies Pure Event Design as a former or current business name. The Vaughan address and phone number in the legacy CWG record are therefore not used as current facts.

• Confirmed feature: consultation followed by an itemized estimate
• Confirmed feature: visual proposal developed after estimate approval
• Limitation: no official connection to the Pure Event Design name is stated
• Limitation: service radius, minimum spend and availability are not published

Pricing

Current prices are not published. The wedding page says the business provides a clear and comprehensive estimate after the initial consultation, with the proposed budget allocation for flowers and décor items.

Couples should ask whether the estimate includes design work, vessels, delivery, setup, room transfers, teardown, pickup, taxes and any venue-specific labour. They should also clarify how substitutions are handled if a requested flower is unavailable and whether revisions to the mood board or floral quantities can affect the final amount.

• No public package prices were found in the supplied official evidence
• A tailored estimate follows the consultation
• Minimum spend and deposit terms are not stated
• Delivery, setup and teardown charges must be confirmed

Contact and booking

The official contact details are (647) 571-0744 and 2223 Willard Ave, Innisfil, ON L9S 2C1. The contact page also lists tanya@melroseflowerlab.com. Couples can use the site's consultation booking option or its enquiry form and select Weddings as the requested service.

The company states that it will respond within 24 hours, including when a call cannot be answered immediately. This is an operator statement rather than a guaranteed response time. Availability for a particular date is not published and should be checked directly.

• Telephone: (647) 571-0744
• Email shown on the official contact page: tanya@melroseflowerlab.com
• Online consultation booking is available
• Wedding availability must be confirmed directly

What couples should confirm

Before relying on this listing, couples should first confirm whether Melrose Flower Lab has any current or historical connection to the name Pure Event Design. They should use the current official contact details rather than the unverified Vaughan address or legacy phone number attached to the older record.

For the wedding itself, request a written scope identifying every floral item, the number and dimensions of arrangements, approved substitutions, ownership or rental status of vessels, and all delivery and labour charges. Confirm the service area, venue access requirements, setup schedule, ceremony-to-reception transfers, teardown responsibilities, payment schedule and cancellation or postponement terms.

• Whether Pure Event Design and Melrose Flower Lab are connected
• Date availability and required booking lead time
• Delivery area and travel fees
• Minimum spend, deposit and payment schedule
• Exact inclusions for setup, transfers, teardown and rentals
• Flower-substitution and design-revision policies

Continue planning

• Canada wedding vendor directory
• wedding and bridal planning guide

Frequently asked questions

Is Pure Event Design now Melrose Flower Lab?

That connection is not confirmed by the supplied official evidence. The current website documents a transition from Nineteen Melrose Flower Studio to Melrose Flower Lab in summer 2024, but it does not mention Pure Event Design. Couples should verify the relationship directly before treating the businesses as the same.

Does Melrose Flower Lab publish wedding-flower packages or prices?

Current prices are not published. The official wedding page says an estimate is prepared after the initial online consultation and breaks down the proposed budget allocation for flowers and décor items.

What happens during the wedding design process?

The official wedding page describes an online consultation focused on the couple's vision, followed by an estimate. After confirmation, the studio prepares a mood board incorporating elements such as the colour palette, flower selections, vase styles and other shared ideas.

Where is Melrose Flower Lab located?

The official website lists 2223 Willard Ave, Innisfil, ON L9S 2C1. The supplied pages do not define a delivery or installation radius, so service at a particular venue must be confirmed.

Sources checked

• Pure Event Design