Primrose Event Planning and Design

Last reviewed: August 11, 2026. Business status: Active.

Last reviewed: August 11, 2026. Primrose Event Planning & Design is an Edmonton wedding planner offering wedding and event services in Edmonton, Alberta, and the surrounding area. Its confirmed official website identifies Mackenzie Tennessen and Kelly Webber as the owners and presents wedding planning, event management, design and decor, rentals, and signage and stationery as available service areas.

For couples considering planning support, the clearest published wedding options are Full Wedding Planning and Design, Event Management (formerly Month-of Coordination), and Design & Decor. The business also publishes starting prices for those three packages, making this profile useful as a practical starting point for comparing scope before an inquiry. A current street address and telephone number were not published on the official pages reviewed, so this listing does not repeat the legacy contact details.

Services and specialization

Primrose’s wedding offering is divided into three published service paths. Full Wedding Planning and Design combines planning logistics, organization and design elements. Event Management is the company’s current name for its former Month-of Coordination service. Design & Decor focuses on the visual and practical design work around an event.

The official service page describes Event Management as support for a wedding the couple has planned themselves, including wedding-day timeline management, vendor communication and handling issues that arise. Its Design & Decor scope specifically names design-budget analysis, seating-arrangement assistance, decor sourcing, florist recommendation and selection, stationery guidance, and full installation of the design.

• Full Wedding Planning and Design
• Event Management (formerly Month-of Coordination)
• Design & Decor
• Decor rentals
• Custom signage and stationery through lead designer Kelly Webber

Service area and who it may suit

The official site describes Primrose as serving Edmonton, Alberta, and the surrounding area. It does not publish a more detailed municipal service map, travel radius or destination-wedding policy, so couples outside Edmonton should confirm whether their venue is within the current service area and whether travel costs apply.

The three package structures may suit different planning stages: couples seeking end-to-end planning and design can ask about the full-service option; couples who have already done much of their own planning can explore Event Management; and couples who principally need a visual concept, decor planning and installation can ask about Design & Decor. These are scope-based considerations drawn from the published package descriptions, not guarantees of availability or fit.

• Published base area: Edmonton, Alberta, and surrounding area
• Confirm venue location, travel arrangements and date availability directly
• Ask which package best matches the planning work already completed

Confirmed strengths and practical limitations

A documented feature is the business’s clearly separated planning, management and design packages. The Event Management package also publishes four planning check-ins at 12, 9, 6 and 3 months, in addition to month-of support. This gives couples a concrete point to discuss when comparing the level and timing of coordination support.

The official team page identifies Kelly Webber as Owner and Lead Designer and Mackenzie Tennessen as Owner and Lead Planner. It states that Kelly is certified in event design through the Wedding Planner’s Institute of Canada and Mackenzie is certified as a wedding coordinator through the same institute. The team page also lists associate planners Samantha Ketsa and Alyson Thorne.

Practical limits of the public information remain. The reviewed official pages do not publish a street address, telephone number, complete package inclusions, travel terms, contract terms, insurance details or a real-time availability calendar. Those are important points to confirm before any deposit or agreement.

• Confirmed feature: separate planning, management and design offerings
• Confirmed feature: published planning check-ins for Event Management
• Limitation: no current official street address or phone number located
• Limitation: availability and final scope require direct confirmation

Pricing

Current pricing is published on Primrose’s official services page. Full Wedding Planning and Design starts at $9,500 plus GST. Event Management starts at $2,750 plus GST. Design & Decor starts at $5,950 plus GST.

These are starting prices rather than quotes. The site does not set out the exact inclusions, exclusions, travel costs, rental costs, taxes beyond GST, payment schedule or cancellation terms for an individual wedding. Decor-rental discounts are noted for Month-of, Design & Decor and Full Planning clients, while delivery and pickup are stated as unavailable at the time reviewed.

• Full Wedding Planning and Design: starting at $9,500 plus GST
• Event Management: starting at $2,750 plus GST
• Design & Decor: starting at $5,950 plus GST
• Confirm a written quote, inclusions, taxes and any venue-specific costs

Contact and booking

The confirmed official website lists contact@helloprimrose.ca and links to an online inquiry form. This is the appropriate route for a current inquiry because the official pages do not publish a business telephone number.

When contacting Primrose, provide the wedding date, venue or venue shortlist, guest count, location, planning stage and the type of support sought. That gives the team the information needed to advise on current availability and the most appropriate package. A directory listing cannot confirm that a date is open.

• Email: contact@helloprimrose.ca
• Online inquiry form is linked from the official website
• No official phone number was located during this review

What couples should confirm

Before booking, ask Primrose to confirm who will be assigned to the event, the precise role of any associate planner or assistant, the planning milestones, the event-day hours, rehearsal involvement, vendor-communication responsibilities and setup or teardown responsibilities. These details should be reflected in a written scope of work.

For design, decor and rental work, request an itemized proposal that separates planning fees, design fees, rental items, sourcing, floral coordination, stationery, installation, taxes and any travel-related charges. Because decor-rental delivery and pickup are not available according to the published page, ask how collection and return will work for the specific event.

• Date and venue availability
• Assigned planner and event-day staffing
• Written inclusions, exclusions and payment schedule
• Travel, rental collection/return and installation arrangements
• Cancellation, postponement and change-request terms

Directory context

This profile is intended to help couples verify a current official identity and compare published information before contacting the business. Canada Wedding Guide does not process wedding bookings or guarantee supplier availability. Use the directory for initial research, then confirm the current legal business name, scope, written quote and payment recipient directly with Primrose.

For broader research, browse the Canada Wedding Directory by service and location, then use the Wedding Bridal Guide for category-level planning information. Those hubs are broader resources and do not replace direct confirmation with a supplier.

• Use this profile for verified starting information
• Confirm current details directly before booking
• Use category hubs for broader Canadian wedding research

Continue planning

• Canada Wedding Directory
• Wedding Bridal Guide

Frequently asked questions

What wedding planning packages does Primrose Event Planning & Design publish?

The official services page lists Full Wedding Planning and Design, Event Management (formerly Month-of Coordination), and Design & Decor. It also lists decor rentals and custom signage and stationery.

What are Primrose’s published starting prices?

The official services page lists starting prices of $9,500 plus GST for Full Wedding Planning and Design, $2,750 plus GST for Event Management, and $5,950 plus GST for Design & Decor. Confirm current inclusions and a written quote directly.

Does Primrose offer decor-rental delivery or pickup?

No. The official services page states that delivery and pickup are not available at this time. Confirm the collection and return process for any specific rental order.

How can couples contact Primrose?

The official site lists contact@helloprimrose.ca and an online inquiry form. No official phone number was located on the reviewed pages.

Sources checked

• Primrose Event Planning and Design
• Our Services | Tailored Excellence: Explore Our Stress-Free Wedding and Event Planning Services — Primrose Event Planning and Design
• About Us | Kelly and Mackenzie Are Passionate Event Planners Redefining Celebrations in Alberta — Primrose Event Planning and Design

Website: https://www.helloprimrose.ca/