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Felichia Bridal

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Last reviewed: August 9, 2026 | Toronto | Wedding Dresses |

Business status: Active.

Last reviewed: August 9, 2026. Business status: Active.

Felichia Bridal Toronto is an appointment-based bridal boutique offering designer wedding dresses, accessories, styling consultations and off-the-rack samples. Its official website identifies the current location as 2078 Avenue Road and describes the store as serving Toronto and GTA brides. The confirmed phone number is 416-544-8081. These details replace the older contact information previously attached to this Canada Wedding Guide listing.

The boutique’s website presents both special-order designer collections and sample gowns that may suit shorter planning timelines. Felichia also publishes unusually detailed information about consultation formats, ordering time, alteration scheduling and indicative price bands. Inventory, sizing, prices and appointment policies can change, however, so couples should use this profile as a researched starting point and confirm the details that apply to a particular gown. Last reviewed: August 9, 2026.

Services and specialization

Felichia specializes in bridal gowns rather than general wedding planning or venue services. The current designer menu includes Capri Sposa, Besa, Imolacy, Martina Liana, Mikaella Bridal, Essense of Australia, Jimme Huang, Watters Bridal, Paloma Blanca, Colby John, Stella York, Olya Mak and Hikaru Bridal. Its fuller collection page also identifies additional labels and sub-lines, so shoppers should check whether a particular designer and style remain available before booking.

The core service is a one-to-one bridal appointment with a dedicated stylist and fitting room. The website also provides a Style Selector and account-based wish list that brides can use to identify gowns before contacting the store. Separate appointment paths are published for the Archive Collection, general sample-sale shopping, accessories, gown pickup and a paid private-store experience.

Accessories listed for the accessory appointment include veils, jewellery, robes and jackets. The official FAQ discusses alteration appointments and timelines, while the sample-sale booking description says expedited alteration service is available on site. Trunk shows are also documented as limited events that bring future designer collections into the boutique temporarily.

Designer and special-order wedding gowns
Archive and off-the-rack sample dresses
Bridal styling and fitting appointments
Accessory appointments
Alteration scheduling and expedited sample-gown alterations
Designer trunk shows and limited events

Service area and who it may suit

Felichia’s official copy addresses Toronto and GTA brides, and its collection page places the boutique on Avenue Road in North York. It may suit shoppers who want to compare several named bridal designers in one appointment, prepare a shortlist online or explore both a special-order gown and an off-the-rack alternative.

The sample collections may be particularly relevant to someone with less than the standard ordering window. Felichia says a wedding dress can take up to six months to arrive and alterations can take up to three months; its booking page specifically directs brides with roughly five to six months or less toward sample-sale inventory. That does not guarantee that every sample can be altered for every date, size or design, so the wedding date should be disclosed before trying on gowns.

Appointment options

The current booking page describes the regular Bridal Experience as a free 75-minute consultation. Weekday and weekend initial-consultation options are listed separately, and weekend reservations require a credit card. A free sample-sale appointment is intended solely for off-the-rack shopping. Free accessory and pickup appointments are also available, with published durations of 45 and 30 minutes respectively.

A Privée Bridal Experience is listed at $125 and gives the party private use of the store. The fee is applied to a wedding-dress purchase made within 30 days of the appointment. The booking page also describes a $50 charge for a no-show or a cancellation or rescheduling within 48 hours. Read the live terms before submitting card details, since appointment lengths, fees and refund conditions can be revised.

Confirmed strengths and practical limitations

A documented strength is the amount of decision-making information available before a visit: named designers, an online style-selection tool, distinct appointment types, sample-gown listings and published planning timelines. The Archive Collection is described as one-of-a-kind, previous-season designer samples available for immediate purchase through dedicated appointments. This makes it possible to identify whether the boutique’s format broadly fits a shopper’s style, schedule and budget before reserving a consultation.

The practical limits are equally important. Sample inventory is one-of-a-kind and therefore subject to prior sale. The FAQ says most try-on samples are sizes 8, 10 and 12, with some size 14 gowns, while the booking page describes sale samples spanning sizes 6–14 and concentrated in sizes 10 and 12. These are general ranges, not a promise that a preferred gown is available in a particular size.

Published price bands also differ across the homepage, booking page and FAQ. In addition, the visible official contact blocks provide only the street line rather than a full city, province and postal-code line. Confirm the complete destination, individual gown price, sample condition, sizing and alteration feasibility directly with the boutique.

Pricing

Felichia does publish pricing, but couples should treat the ranges as indicative because different live pages describe different collections. The FAQ states that dresses range from $2,000 to $6,000 and that about 80% fall between $2,500 and $4,000. That page separately gives an off-the-rack sample range of $1,000–$2,000.

The current booking page lists sample-sale gowns from $800 to $2,000. The homepage advertises a broader sample sale of more than 200 styles at $500–$2,000 and an Archive Collection priced from $499 to $1,199. Individual Archive listings show specific sale prices, but each gown is one-of-a-kind and can disappear from inventory.

Ask whether a quoted figure is the final gown price, what taxes apply, and whether alterations, cleaning, repairs, rush ordering or accessories are additional. The paid Privée appointment and possible late-cancellation charge should also be included when comparing the total shopping cost.

Contact and booking

Felichia says it operates by appointment and generally does not take walk-ins. Appointments can be requested through the official booking page, while the contact form accepts a wedding date, phone number, preferred contact method and message. The FAQ also lists cs@felichia.com for questions about sample fit, timing and appointments.

The official hours are Tuesday from 11 a.m. to 7:30 p.m.; Wednesday through Friday from 11 a.m. to 7 p.m.; and Saturday and Sunday from 10 a.m. to 5 p.m. Monday hours are not published. Because the visible address is limited to “2078 Avenue Road,” confirm the full map destination and any arrival instructions when the appointment is acknowledged.

Official website: https://www.felichia.com/
Phone: 416-544-8081
Address shown by the business: 2078 Avenue Road
Booking page: https://www.felichia.com/booking/
Contact page: https://www.felichia.com/contact-us/

What couples should confirm

Before booking, send the wedding date, approximate budget, preferred designers or style numbers and any fit concerns. Ask whether the desired gowns are physically available to try on, since carrying a designer does not establish that every style is in store. Anyone considering a sample should confirm the labelled size, measurements, condition, included pieces and whether the gown can be altered within the available time.

Also verify the appointment type, duration, guest allowance and cancellation terms. The FAQ recommends no more than five people including the bride and asks parties with more than four guests to contact the boutique. Confirm current delivery estimates, rush fees, alteration costs and fitting availability before placing an order or buying a final-sale sample.

Availability and try-on size of shortlisted gowns
Current price, taxes and payment terms
Condition and final-sale status of sample gowns
Order, delivery and alteration deadlines
Alteration, cleaning, repair and rush-order charges
Appointment fee, cancellation policy and guest limit
Full address, parking and accessibility arrangements

Continue planning

Frequently asked questions

Is Felichia Bridal open by appointment only?

Yes. The official FAQ says the boutique is appointment-only and generally does not accept walk-ins. Regular bridal, sample-sale, accessory, pickup and private appointment options are available through the official booking page.

What is Felichia Bridal’s wedding-dress price range?

The live FAQ gives a general range of $2,000–$6,000 and says about 80% of dresses are $2,500–$4,000. Sample pricing varies by page and collection: the homepage publishes Archive gowns from $499–$1,199 and broader sample inventory at $500–$2,000, while the booking page states $800–$2,000. Confirm the current price of a specific gown.

How early should a bride order a gown from Felichia?

Felichia says wedding dresses can take up to six months to arrive and alterations can take up to three months. Its FAQ recommends ordering at least eight months before the wedding, while noting that many brides buy about a year ahead. Rush options depend on the designer and may involve a fee.

What sample sizes does Felichia Bridal carry?

The FAQ says most samples are sizes 8, 10 and 12, with some size 14 gowns. The sample-sale booking description gives a broader size 6–14 range, mostly sizes 10 and 12. Email the boutique before booking if fit for a particular style is a concern.

How many guests can attend a Felichia Bridal appointment?

The official FAQ recommends no more than five people in total, including the bride. Parties with more than four guests are asked to call or email the boutique to confirm whether the request can be accommodated.