Rook & Rose Flower Shop + Lifestyle Store

Last reviewed: August 9, 2026. Business status: Active.

Last reviewed: August 9, 2026. Rook & Rose is a Victoria-based floral design studio founded by Erica Smolders. For couples researching Victoria BC wedding flowers, its official wedding information outlines three wedding-focused service levels: full-service weddings, intimate weddings and elopement florals.

The studio describes its approach as modern and sculptural, with a precise use of colour. It works on floral styling for weddings throughout Victoria and Vancouver, while its studio is in Victoria’s Chinatown and operates by appointment only. The details below distinguish what the business explicitly publishes from the items a couple will need to confirm directly.

Services and specialization

Rook & Rose provides wedding flowers through three clearly defined formats. Its full-service wedding offering is a collaborative design experience covering the visual planning and floral elements for a wedding day. The published inclusions are moodboards, a venue walk-through, design mockups, personal florals, ceremony florals, large-scale installations, table florals, custom vase rentals, styling accessories, delivery, an on-site styling team and post-event teardown.

For a smaller guest list, the studio offers an intimate wedding package. Published inclusions are moodboards, a venue walk-through, personal florals, ceremony florals, table florals, custom vase rentals, delivery and on-site styling. Its elopement offering focuses on a smaller set of curated pieces: moodboards, personal florals and a ceremony statement piece. These package distinctions are useful when deciding whether delivery, rentals, installations and styling support are needed.

• Full-service weddings: planning, personal and event florals, installations, rentals, delivery, on-site styling and teardown.
• Intimate weddings: planning, personal, ceremony and table florals, rentals, delivery and on-site styling.
• Elopement florals: moodboards, personal florals and a ceremony statement piece.

Service area and who it may suit

The official site presents Rook & Rose as a Victoria-based studio and states that it specializes in wedding floral styling throughout Victoria and Vancouver. Its wedding page is titled for Victoria and Vancouver, so couples planning in either city have direct first-party evidence to start an enquiry.

The published formats may suit couples who want floral design developed around a moodboard and venue context, rather than ordering only a standard bouquet online. Full-service coverage may be relevant for celebrations with ceremony, reception and styling needs. The intimate and elopement options may be a better starting point for couples with a narrower floral scope. Suitability, travel arrangements and date availability remain matters to confirm with the studio.

Confirmed strengths and practical limitations

A documented feature of the service is its structured design process. The wedding page lists moodboards for all three wedding formats, plus venue walk-throughs for full-service and intimate weddings. Full-service work also explicitly includes design mockups, custom vase rentals, styling accessories, large-scale installations, delivery, an on-site styling team and post-event teardown.

The practical limitation is that the published package inclusions are not interchangeable. The intimate package excludes ceiling installations and post-event teardown. The elopement package excludes vase rentals, delivery, installations and on-site styling. International wedding travel costs are also excluded from the full-service package. Couples should treat those exclusions as a prompt to discuss their exact plan, rather than assuming an add-on is available.

• Modern, sculptural floral design is the studio’s stated design approach.
• Venue walk-throughs are listed for full-service and intimate weddings.
• The official page does not publish a complete catalogue of wedding flower items or a date-availability calendar.

Pricing

Current starting prices are explicitly published on the official wedding page. Full-service weddings begin at $10,000. Intimate weddings begin at $5,000, and elopement florals begin at $1,000. The page does not state whether these starting figures include applicable taxes, travel within the service area or every possible custom element.

The studio says it creates a visual quote after a discovery call, with design preferences and wishlist items reviewed against the couple’s budget. Because only starting prices are published, a final total is not publicly listed and will depend on the requested design and scope. The official site does not publish a universal all-in wedding price list.

• Full-service weddings: begin at $10,000.
• Intimate weddings: begin at $5,000.
• Elopement florals: begin at $1,000.

Contact and booking

Rook & Rose lists hello@rookandrose.com and +1 250 590 2072 on its official About page. Its flower studio is listed at 1710 1/2 Government Street in Chinatown, Victoria, and the page specifies that visits are by appointment only.

For weddings, the official site directs prospective clients to its contact form. The form requests practical planning information such as the wedding date, ceremony and reception venues, wedding aesthetic, moodboard link and floral budget. The published next steps are an availability confirmation and discovery call, followed by a visual quote; a signed contract and deposit make the booking official.

• Email: hello@rookandrose.com
• Phone: +1 250 590 2072
• Studio visits: by appointment only.

What couples should confirm

Ask whether the wedding date is available and whether the venue falls within the studio’s service arrangements for Victoria or Vancouver. If the event is outside those areas, clarify travel logistics and costs before relying on a starting price. For international weddings, travel costs are expressly not included in the full-service package.

Confirm which package matches the plans for delivery, installations, rentals, on-site styling and teardown. Couples considering an intimate wedding should ask about any desired ceiling installation or teardown; couples considering elopement florals should confirm collection or delivery, ceremony setup and any rental needs. It is also sensible to ask how the studio will scope the budget after reviewing the moodboard, venues and wishlist.

• Availability for the wedding date and venue.
• Travel, delivery and any related costs.
• Whether installations, rentals, on-site styling and teardown are required.
• The quote scope, deposit terms and contract timeline.

Continue planning

• Canada Wedding Guide vendor directory
• wedding planning guide
• Canada Wedding Guide blog

Frequently asked questions

Does Rook & Rose offer wedding flowers in Victoria and Vancouver?

Yes. Its official site identifies Rook & Rose as a Victoria-based floral design studio and says it provides wedding floral styling throughout Victoria and Vancouver.

What wedding flower options does Rook & Rose publish?

The official wedding page lists full-service weddings, intimate weddings and elopement florals, each with different published inclusions and exclusions.

How much do Rook & Rose wedding flowers cost?

The official site lists starting prices of $10,000 for full-service weddings, $5,000 for intimate weddings and $1,000 for elopement florals. A final quote is created after discussion of the couple’s preferences, venues and budget.

Can couples visit the Rook & Rose studio?

The studio is listed as by appointment only. Contact the business before planning a visit.

Does the full-service package include post-event teardown?

Yes. Post-event teardown is included in the published full-service wedding inclusions. It is not included in the intimate package.

Sources checked

• Victoria + Vancouver Wedding Flowers – Rook & Rose
• About Rook & Rose | Victoria, BC
• Rook & Rose | Victoria, BC

Address: 1710 1/2 Government Street Chinatown, Victoria

Phone: +1 250 590 2072

Website: https://www.rookandrose.com/