Dream It Yourself

Last reviewed: July 30, 2026. Status: Active. Dream It Yourself is an appointment-only bridal boutique in Old Montreal offering modern designer wedding dresses and private styling appointments. The boutique describes its collection as European-inspired, with romantic, minimalist, glamorous and boho-chic options for brides from Quebec, Ottawa and beyond.

Wedding dresses and boutique focus

Dream It Yourself curates made-to-order gowns from a selection of designers and also offers sample gowns that can be taken home the same day. The official site lists designers and labels including Alena Leena, Atelier Wu, Grace Loves Lace, Justin Alexander, Laure de Sagazan, Marylise, Pronovias, Rembo Atelier, Vagabond and Willowby/Wtoo; current availability varies by collection and appointment date.

The boutique is led by owner and creative director Emma Darthuy. Its published service model emphasizes a calm, personalized appointment in which a stylist selects dresses around the bride’s preferences, silhouette and wedding vision.

Appointment options

• Initial bridal consultation: a 90-minute appointment with a personalized gown selection and up to four guests.
• Follow-up bridal consultation: a 45-minute second appointment to revisit favourite gowns, make the final selection and take measurements.
• Sample-sale consultation: a 90-minute appointment for off-the-rack gowns that can be taken home the same day.
• Accessories or second-dress styling: a 45-minute appointment with a maximum of two guests.
• Bridesmaid consultation: a 45-minute appointment covering try-ons, measurements and colour selection.

The official booking page allows a maximum of four guests plus the bride for gown appointments. Mini-dress and accessories appointments allow up to two guests. Couples should confirm accessibility needs and any required accommodations before arriving because the boutique is described as being in Suite 5.

Published prices and timelines

Made-to-order gowns are currently published at $2,000–$6,500 plus tax, with most priced between $3,000 and $5,000. The boutique states that the usual period from ordering a dress to the wedding is six to nine months, depending on the designer. Rush production may be possible for a shorter timeline, with designer-specific fees.

The initial bridal consultation is listed at $40, deductible from the invoice when a dress is purchased. The sample-sale consultation is also listed at $40. Follow-up bridal, accessories/second-dress and bridesmaid consultations are shown as no-fee appointments on the current booking page.

Sample gowns are advertised at discounts of 50%–80%. Most are listed in US sizes 8–12, with a selection in size 14 and above. Sample inventory is limited to one gown per model and can change quickly, so availability and condition should be checked during booking.

Who Dream It Yourself may suit

The boutique may suit brides who want a private, guided appointment and a curated designer selection rather than a large open-floor shopping experience. Its stated style direction is especially relevant to shoppers looking for modern European-inspired silhouettes across minimalist, romantic, glamorous or bohemian aesthetics.

Sample-sale appointments may suit brides with a shorter timeline or a lower gown budget who are comfortable buying an off-the-rack dress in its available size and condition. Made-to-order shoppers should leave enough time for production, fittings and alterations.

Confirmed strengths and practical limitations

Confirmed strengths: the official site publishes clear gown price ranges, appointment lengths, guest limits, sample-sale discounts and typical production timing. It also identifies the owner, current telephone, email and Old Montreal showroom address.

What remains to confirm: alteration costs, rush fees, deposits, payment schedule, cancellation terms, designer-specific size ranges and exact sample condition are not fully detailed on the public pages reviewed. The official site displays two different postal codes for the same street address, so couples should use the booking confirmation for precise arrival instructions.

What to ask before ordering

• Which designers, styles and sample sizes are available for the appointment date?
• What is included in the quoted gown price, and when are deposits and balances due?
• Are alterations completed in-house or by a referred seamstress, and what might they cost?
• What production timeline applies to the exact designer and wedding date?
• Are rush ordering, shipping, duties or storage fees applicable?
• What is the policy for changes, cancellations, damaged samples or discontinued gowns?
• When should measurements, fittings, pickup and final steaming be scheduled?

Contact and official website

• Showroom: 405 Saint-Jean-Baptiste, Suite 5, Old Montreal, Quebec
• Phone: 438-502-9222
• Email: contact@dreamityourself-montreal.com
• Official website: dreamityourself-montreal.com
• Visits: by appointment only

The former telephone on this directory profile has been replaced with the number currently published by the boutique. Confirm the exact suite access, postal code, appointment fee and gown availability in the booking confirmation.

Address: 405 Saint-Jean-Baptiste, Suite 5, Montreal, QC

Phone: 438-502-9222

Website: https://dreamityourself-montreal.com/