Ballroom and Latin Dance Instruction

Last reviewed: August 1, 2026. Business status: Active.

Swing and Sway is a Concord dance school offering private and semi-private instruction in ballroom, Latin, salsa and other partner-dance styles. Couples comparing ballroom dance lessons in Concord can choose from standard ballroom, Latin ballroom, Latin club and Argentine tango options. The school’s website also describes private-group lessons that students organize in advance.

For wedding planning, the distinction between general partner-dance instruction and a choreographed first-dance service matters. Swing and Sway’s current website explains its lesson formats and teaching method but does not publish a wedding-specific program. It says students learn steps, variations, musicality, and lead-and-follow skills rather than structured routines. Couples seeking fixed choreography for a first dance, father-daughter dance or mother-son dance should confirm that requirement directly. This profile was last reviewed on August 1, 2026.

Services and specialization

Swing and Sway identifies itself as a school for ballroom, Latin, salsa and other dance styles. Its currently advertised formats are private and semi-private lessons. Student-organized private-group instruction may also be coordinated, but the homepage states that regular group lessons are not currently offered.

The published dance list covers several families: Latin ballroom, standard ballroom, Latin club, Argentine tango and party dances. This gives couples multiple styles to discuss when matching instruction to their music, comfort level and reception setting.

• Latin ballroom: cha-cha, rumba, samba, jive and paso doble
• Standard ballroom: tango, English waltz, Viennese waltz, foxtrot and quickstep
• Latin club: salsa, merengue and bachata
• Other listed options: Argentine tango, milonga, hustle and slow rock or two-step

How the instruction is structured

The lessons page says students create their own learning plan and choose the dance or dances they want to study. Standard and Latin material follows what the school calls an International-Social approach: international-style steps and technique adapted for social dancing at parties, practices and events.

The school describes a gradual method that includes basic steps, variations, technique, musicality, and the relationship between lead and follow. Its About page specifically says it teaches steps and variations rather than structured routines. That approach may suit couples who want adaptable social-dance skills, but it should not be assumed to include a fully choreographed wedding performance.

Service area and who it may suit

The official website lists the school at 219 Connie Crescent in Concord, Ontario. It refers to its Saturday events in a Greater Toronto Area context but does not publish a defined lesson service radius, mobile-teaching option or list of communities served. Couples should therefore plan on confirming that lessons take place at the Concord address.

The offering may suit couples who want private or semi-private partner-dance instruction, prefer to select from several ballroom or Latin styles, or want skills they can use beyond one reception routine. Couples who need lessons in Mississauga, instruction at home, online sessions or travel to a wedding venue should ask whether any alternative arrangement is available; none is documented on the current site.

Confirmed strengths and practical limitations

Documented features include a broad selection of partner dances, private and semi-private formats, student-selected learning plans, and a social-dance teaching focus. Swing and Sway also states that its teachers have passed international-style teaching examinations and are registered with a teacher-certifying body. These are confirmed characteristics of the offering, not independent endorsements.

The main practical limitation for wedding research is the lack of current wedding-specific detail. The website does not publish a first-dance package, choreography process, lesson duration, recommended lead time or information about working with a couple’s chosen song. It also does not document accessibility arrangements, cancellation terms or online booking. Those omissions do not mean the options are unavailable; they mean couples need answers before comparing the school with dedicated wedding-dance providers.

• Confirmed: private and semi-private lessons
• Confirmed: student-organized private groups may be coordinated
• Confirmed: multiple ballroom, Latin and social-dance styles
• To verify: wedding choreography, song-specific preparation and reception-floor rehearsal

Pricing

Prices are not published on Swing and Sway’s official website. There are no current rates for private lessons, semi-private instruction, private groups or lesson packages, and the site does not state whether taxes or studio fees are additional.

Ask for a written quote based on the number of participants, lesson length and number of sessions. Couples should also determine whether payment is per person, per couple or per group, whether a deposit is required, and whether unused or rescheduled lessons are refundable or transferable.

Contact and booking

The official website directs prospective students to call or text 416-856-1933. It also publishes the email address galmessinger@hotmail.com and the Concord studio address. No dedicated online lesson-booking system or current lesson timetable is displayed, so direct contact is the clearest route for availability and pricing.

When enquiring, provide the wedding date, preferred song, number of dancers, prior experience and the type of result wanted. Be explicit about whether the goal is general social-dance confidence, a simple repeatable sequence or a fully set routine, since the published teaching approach emphasizes flexible dance skills rather than structured choreography.

• Phone or text: 416-856-1933
• Email: galmessinger@hotmail.com
• Studio: 219 Connie Crescent, Concord, ON L4K 1L3

What couples should confirm

Before booking, confirm whether Swing and Sway is accepting wedding-focused students and whether an instructor will build a routine around the selected song. Ask how many lessons might be appropriate after an initial assessment, how long each lesson lasts, and whether the final session can simulate the size or restrictions of the reception dance floor.

Also verify instructor availability, package expiry, cancellation and rescheduling terms, accepted payment methods, parking and accessibility. If parents or members of the wedding party will participate, confirm whether that is treated as semi-private or private-group instruction and request the total price in writing.

• Whether first-dance or parent-dance choreography is currently available
• Whether music selection or editing is included
• Lesson duration, recommended start date and scheduling options
• Total price, taxes, deposits and cancellation terms
• Participant limits for semi-private or private-group lessons
• Studio accessibility and appropriate footwear

Continue planning

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Frequently asked questions

Does Swing and Sway currently offer group lessons?

The homepage says regular group lessons are not currently offered. Private and semi-private lessons are available, and the lessons page says a student-organized private group may be coordinated.

Does Swing and Sway advertise wedding first-dance choreography?

Not on the current official website. The site documents general ballroom, Latin and social-dance instruction and says it teaches steps and variations rather than structured routines. Couples should ask directly whether song-specific wedding choreography is available.

Which dances can couples learn at Swing and Sway?

Published options include cha-cha, rumba, samba, jive, paso doble, tango, English and Viennese waltz, foxtrot, quickstep, salsa, merengue, bachata, Argentine tango, milonga, hustle and slow rock or two-step.

Are Swing and Sway’s lesson prices available online?

No. Prices are not published on the official website. Couples need to contact the school for current private, semi-private or private-group rates and applicable terms.

Where is Swing and Sway located?

The official website lists 219 Connie Crescent, Concord, Ontario L4K 1L3.

Sources checked

• Swing and Sway | Latin, Ballroom, Salsa lessons and parties
• About Us | Swing and Sway
• Lessons | Swing and Sway

Address: 219 Connie Crescent, Concord, ON L4K 1L3

Phone: 416-856-1933

Website: https://swingandsway.ca/